Virtual Supermarket Program
Online grocery order & delivery to neighborhoods with low vehicle ownership & inadequate access.
TARGET POPULATION
1,100 unique customers, who placed over 12,500 orders
OUTCOME DETAILS
92.5% of Virtual Supermarket customers say the program improves food access and makes it easier to eat healthy. 47.3% and 49.7% report buying more fruits and vegetables, respectively
SOCIAL ISOLATION OR CONNECTION MEASURES USED
80% of customers said it increased their sense of community and 57% of customers said they met someone new.
FUNDING
Baltimore City Health Department’s Baltimarket food access initiatives; supported by the AARP Foundation, City of Baltimore, Public Health National Centers for Innovation.